Statistics

Bangladesh e-commerce statistics 2026

Every figure on this page names its estimator and links to the publication it came from. Where two reputable sources disagree, both are shown, because the disagreement is usually a difference of definition rather than an error. We update this page as new BTRC, Bangladesh Bank and BBS releases land.

For the story behind the numbers, read the Bangladesh e-commerce industry guide.

By the Menlab Clothing team · Updated 14 September 2026 · 2 min read

Menlab Clothing nationwide delivery across Bangladesh
01

Market size and growth

US$7.41 bn
B2C e-commerce market, 2025 estimate[1]
US$6.84 bn
B2C e-commerce market, 2024[1]
US$9.65 bn
projected B2C market by 2029[1]
US$6.04 bn
e-commerce revenue, 2025 (ECDB)[2]
20 to 25%
revenue growth 2025 over 2024 (ECDB)[2]
0 to 5%
online share of total retail (ECDB)[2]
~US$7.5 bn
market in 2024, commerce ministry framing[3]
US$9.8 bn
expected by 2028, commerce ministry framing[3]
US$9 bn
market in 2024 on PCMI's broader definition[4]
MetricFigureSource
CAGR 2020 to 202411.2%Research and Markets [1]
Forecast CAGR 2025 to 20296.8%Research and Markets [1]
Forecast growth 202615 to 20%ECDB [2]
Projected market 2027US$13 bnPCMI [4]
02

Internet and mobile users

Operator shares in June 2026: Grameenphone 86.59 million, Robi 58.57 million, Banglalink 37.86 million and Teletalk 6.80 million active subscribers [5]. Subscription counts overstate unique users because many people hold more than one SIM; individual usage surveys below give a truer picture.

189.83m
active mobile subscribers, June 2026 (BTRC)[5]
135.94m
internet subscribers, June 2026 (BTRC)[5]
120.84m
mobile internet subscribers, June 2026 (BTRC)[5]
15.10m
fixed and ISP internet subscribers, June 2026 (BTRC)[5]
12.90 cr
internet subscribers, January 2026, after the 10-SIM cap[6]
70 lakh
drop in counted internet subscriptions over six months to January 2026[6]
03

Smartphones and household access

98.9%
of households use a mobile phone, FY2024 to 25 (BBS)[7]
72.8%
of households own a smartphone, FY2024 to 25 (BBS)[7]
63.3%
household smartphone ownership in 2023, for comparison (BBS)[7]
73.4%
of households own a smartphone, January to March 2026 (BBS)[8]
58.6%
of individuals aged 5 and over use the internet, Q3 FY26 (BBS)[8]
57.4%
of households have internet access, Q3 FY26 (BBS)[8]
44.5%
of individuals using the internet in 2023 (World Bank)[9]
80%
of e-commerce volume on mobile (PCMI estimate)[4]
04

Facebook and social audience

64.0m
Facebook ad reach, October 2025 (DataReportal)[10]
82.8m
internet users, 47% of population, October 2025 (DataReportal)[10]
56.2m
adults reachable on TikTok (DataReportal)[10]
49.8m
YouTube ad reach (DataReportal)[10]
9.15m
Instagram ad reach (DataReportal)[10]
2.99 cr
Facebook ad reach in Dhaka, February 2025, largest city audience in the world[11]
05

Mobile financial services and payments

2,392 lakh
registered MFS customers, February 2025 (Bangladesh Bank)[12]
871.5 lakh
active MFS accounts, February 2025 (Bangladesh Bank)[12]
Tk 164,726 cr
MFS transactions in February 2025 (Bangladesh Bank)[12]
Tk 6,923 cr
MFS merchant payments in February 2025 (Bangladesh Bank)[12]
+32.6%
year-on-year growth in MFS transaction value, January 2025[13]
Tk 5,883 cr
average daily MFS transactions in 2025[14]
4.20 cr
bKash active users, 2025[14]
2.82 cr
Nagad active users, 2025[14]
84m+
verified bKash customers, 2026[15]
~1m
merchants accepting bKash, 2026[15]
Tk 3.80 lakh cr
transacted through Nagad in 2025[16]
Tk 20.35 bn
card-based e-commerce transactions in February 2025, up 23.6% year on year[3]
06

Cash on delivery

Older estimates put cash on delivery above 90% of online payments. Whatever the exact share today, every operator we know of, including Menlab, still sees cash at the door as the default. See cash on delivery in Bangladesh.

~75%
of e-commerce volume paid by cash on delivery (PCMI estimate)[4]
11%
paid by digital wallet (PCMI estimate)[4]
8% / 6%
paid by credit card / debit card (PCMI estimate)[4]
07

Fashion and apparel e-commerce

US$1,140m
fashion e-commerce revenue, 2025 (ECDB)[17]
15 to 20%
annual growth in fashion e-commerce (ECDB)[17]
54%
of fashion e-commerce revenue is apparel (ECDB)[17]
10 to 15%
of fashion retail happens online (ECDB)[17]
12.96m
forecast fashion e-commerce users by 2029 (Statista)[18]
+51.6%
forecast growth in fashion e-commerce users, 2024 to 2029 (Statista)[18]
08

Sellers, f-commerce and platforms

5 lakh+
Bangladeshi business pages on Facebook (e-CAB, 2024)[19]
2 to 2.5 lakh
pages run by f-commerce entrepreneurs (e-CAB, 2024)[19]
~60,000
pages generating regular sales (e-CAB, 2024)[19]
~2 lakh
f-commerce clients registered with each of the two largest e-commerce couriers[19]
8m
Daraz Bangladesh monthly active users, 2025[20]
1,000+
seller partners at the Daraz Seller Summit 2025[21]
09

Consumer trust, returns and complaints

52%
of surveyed shoppers experienced refund delays (2024 survey)[22]
62%
confused by return policies (2024 survey)[22]
34%
reported product quality problems (2024 survey)[22]
22%
received a product not as described (2024 survey)[22]
19,623
complaints pending against 50 e-commerce companies, 2023[23]
Tk 600 cr
involved in those pending complaints, 2023[23]
10

How to cite this page

Quote the original source named next to each figure, not this page. If you find a newer official release for any number here, email menlabclothing@gmail.com and we will update it with credit.

Frequently asked questions

How many people shop online in Bangladesh?

There is no single official count. Statista forecasts about 12.96 million fashion e-commerce users by 2029, and DataReportal counts 82.8 million internet users in late 2025. Daraz alone reports 8 million monthly active users.

What share of Bangladesh e-commerce is paid by cash on delivery?

PCMI estimates about 75% of volume, with wallets at 11% and cards at 14% combined. Older estimates were above 90%.

How many bKash users are there?

bKash reported over 84 million verified customers in 2026, with 4.20 crore active users in 2025 according to central bank data cited by The Daily Star.

Why do market size figures differ so much?

Definitions differ: B2C only versus total, revenue versus gross merchandise value, and whether Facebook commerce is counted. Always quote the estimator with the number.

Sources

Figures on this page are quoted from the publications below. Estimates differ between research houses, so each number names its estimator.

  1. Research and Markets, Bangladesh B2C Ecommerce Market Forecast Report 2025 to 2029 (press release, January 2026)
  2. ECDB, E-Commerce Industry in Bangladesh 2018 to 2030
  3. The Daily Star, E-commerce can be Bangladesh's next growth engine, if policy keeps pace (Md. Sayed Ali, 25 August 2025)
  4. PCMI, Bangladesh E-commerce Market: Growth and Trends 2024 to 2025
  5. BSS, Internet users surge faster than mobile subscribers (BTRC data for June 2026, 2 August 2026)
  6. The Daily Star, Internet subscriber base shrinks by 70 lakh in 6 months (BTRC data, 15 March 2026)
  7. The Business Standard, 98.9% households now use mobile phones: BBS (18 December 2025)
  8. The Daily Star, Internet use climbs steadily in Q3 (BBS data, 5 July 2026)
  9. World Bank, Individuals using the Internet (% of population), Bangladesh
  10. DataReportal, Digital 2026: Bangladesh
  11. The Daily Star, Facebook advertising reach in Dhaka hits 2.99cr, leading global cities (6 March 2025)
  12. Bangladesh Bank, Mobile Financial Services comparative summary statement
  13. The Financial Express, Bangladesh MFS accounts surge by 20 million in a year, transactions up 32pc (23 March 2025)
  14. The Daily Star, Tk 6,000cr moves daily. But not every wallet is winning (11 July 2026)
  15. The Daily Star, bKash reinvests profits to expand financial inclusion (10 August 2026)
  16. New Age, Nagad reports transactions worth Tk 3.80 lakh crore in 2025 (1 January 2026)
  17. ECDB, Fashion e-commerce in Bangladesh
  18. Statista, Number of users of the fashion e-commerce market in Bangladesh (forecast)
  19. The Business Standard, Facebook restriction keeps F-commerce entrepreneurs at bay (e-CAB figures, 29 July 2024)
  20. Daily Country Today, Daraz driving e-commerce growth across Bangladesh (26 May 2025)
  21. Dhaka Tribune, Daraz Seller Summit 2025 marks new Happy Selling era (1 September 2025)
  22. Userhub Journal, Customer Experiences with E-commerce Returns in Bangladesh (Ferdous and Ahsan, October 2024)
  23. The Daily Star, Ecommerce Scam: Customers yet to get Tk 600cr back (15 May 2023)

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